Be part of something Greater.
We specialize in Strategic Storytelling that helps businesses, nonprofits, established organizations and rising ventures alike to stand out with audiences at a time when many businesses feel like it’s impossible to be heard over the noise.
We’re fueled by curiosity, creativity, and community. From brand identity audits to ongoing narrative development, we turn your passions and principles into engaging, goal-driven content marketing that resonates with the people who matter most.
Strategic Storytelling
Strategic Storytelling is all about showing people why they would want to work with you, rather than simply telling them that they should – or worse, begging them to.
Every business, organization, and person has stories to tell—customer stories, employee stories, stories about where they’ve been and stories of where they want to go. We help you find your stories and turn them into dynamic media that people can connect with.
Services
Creative Strategy
What It Is:
We uncover the heart of your brand: its values, voice, and aspirations—to build a creative roadmap that resonates with your audience.
Why It Matters:
A strong creative strategy ensures every piece of content aligns with your core story and sparks real connections.
How We Help:
- Brand discovery sessions and narrative workshops
- Big-picture concepts and detailed campaign blueprints
- Visual direction and creative ideation
Media Marketing
What It Is:
We produce story-driven visual and audio content—from short documentary videos to podcasts and voiceovers—that capture and communicate the essence of your brand.
Why It Matters:
We use our senses to connect with others. Audio and video content is the most dynamic way to engage and build relationships with audiences.
How We Help:
- Concept development, storyboarding, and creative direction
- On-location video shoots
- Podcast ideation and audio recording
- Editing, color grading, mixing, and mastering
Motion Graphics
What It Is:
We turn static concepts into dynamic animations—infographics, logo stings, short animated explainers—that capture attention and illustrate complex ideas.
Why It Matters:
Motion graphics can simplify information and add visual flair, making your brand memorable and engaging.
How We Help:
- Animated logos and brand elements
- Explainer videos for products or services
- Kinetic text and graphical storytelling
Recent Projects
Ronald McDonald House Charities, Madison
Role
Strategy Development + Production
Background
I was hired by the Ronald McDonald House Charities of Madison to develop and produce a video that captures their mission, showcasing the impact not only on patients, but also their employees and volunteers.
Bishops Bay Country Club
Role
Media Production
Background
Each year Bishops Bay Country Club in Middleton hosts a signature dinner out on the 10th hole of their golf course called the Farm to Fairway Dinner. This year I was able to capture the event–and all of the magic of the evening.
Latest Vlog: Late Winter Farmer’s Market
January 4th, 2025: I visited the Dane County Farmers Market in the Garver Feed Mill to check out the sights, sounds, and of course, scones.
I had the opportunity to chat with several vendors who are doing some amazing work in Dane County and the surrounding communities. Their dedication and creativity were inspiring.
As usual, I came home with more than I expected—hot sauce, two kinds of honey, kimchi, and cheese. The scone didn’t make it all the way home.
Say hi.
derek@greatermadisonmedia.com
Feel free to contact me with any inquiries, questions, or restaurant recommendations.